Teeth Whitening

These pictures are not touched up—they are of real patients. The bleaching trays are made in the office by taking an impression of your teeth and then fabricating a customized tray, made of plastic, for you to take home. You can either wear the bleaching trays overnight or for an hour a day, depending on the strength of the bleaching gel.

Your smile is one of the first things people notice—and first impressions are everything.

Beverages like coffee, tea, and wine, and foods like blueberries and chocolate stain and discolor the teeth over time. But you don’t have to live with a lackluster smile. Professional teeth whitening can dramatically improve your smile—and boost your confidence.

Dr. Joseph Goodman offers several options for teeth whitening in Beverly Hills. As one of the most sought-after dentists in Southern California, Dr. Goodman has created beautiful smiles for hundreds of clients.

How Teeth Whitening Works

There are several options for whitening your teeth, from at-home bleaching trays to laser teeth whitening using the Zoom!® system.

Laser teeth whitening uses a hydrogen peroxide-based gel solution and laser light to clean and whiten teeth from the inside. Dr. Goodman places a gentle and safe gel on your teeth and then applies a dental laser to activate the gel. The Zoom!® teeth whitening system can lighten the color of your teeth up to 8 shades in a single office visit. We use the most current version of the Zoom!® system, the Sophisticated Power III. Zoom!® whitening takes around 75 to 90 minutes, depending on your level of tooth sensitivity.

Bleaching trays help whiten your teeth at home. Dr. Goodman takes an impression of your teeth and creates a customized plastic tray for you to take home. The bleaching trays are

either worn overnight or for around an hour a day, depending on the strength of the bleaching gel.

Gum Whitening/Lightening

If you are unhappy with the color of your gum tissue or feel like your gums interfere with the appearance of your smile, Dr. Goodman also offers gum whitening/lightening. Gum bleaching is a great option and can be done alongside teeth whitening.

Gums are whitened in one of two ways: with a lightening solution plus microdermabrasion, or with a laser. Both methods safely and gently remove the superficial layer of pigmented tissue cells on the gums. The process is safe and painless and gives you instant results.

How Much Does Teeth Whitening Cost?

The cost of teeth whitening in Los Angeles depends on which treatment option you choose. The cost of Zoom!® whitening is about $399, whereas at-home whitening with custom-made dental trays are around $299.

If you have especially sensitive teeth or other aesthetic concerns—such as tooth gaps or misaligned teeth—veneers may be a better option for you. Veneers are more expensive, but they are a permanent solution that can dramatically improve the appearance of your smile.

Benefits of Teeth Whitening

There are mountains of over-the-counter products that promise to whiten the teeth, but few live up to their claims. Professional teeth whitening is the best solution if you want a movie star smile. Here are some of benefits of teeth whitening:

Boosts self-confidence

Stained, discolored teeth can impact the way you feel about yourself. Professional whitening will give you a brighter, whiter smile you’ll be proud to show off. And when you look better, your confidence will soar.

Enhances appearance

Even if you are blessed with perfectly straight teeth, foods and beverages inevitably cause stains and discoloration over time. You may even find yourself covering your mouth when you laugh or using editing tools to brighten your teeth in photos. Professional whitening will instantly improve your appearance by giving you a more radiant, healthy-looking smile.

Minimizes the look of wrinkles

One of the most underappreciated benefits of teeth whitening is how it can minimize the look of wrinkles and skin imperfections. Brighter teeth can take years off your appearance simply by drawing attention away from wrinkles, acne scars, and frown lines and refocusing it on your beautiful smile.

Safe and affordable

Teeth whitening is a safe, affordable way to quickly achieve a brighter smile. The bleaching gel used during the treatment is safe and non-toxic, and the most common side effect is temporary tooth sensitivity. Regular in-office laser whitening treatment(s) in combination with at-home bleaching trays can help you maintain a radiant smile.

How Do Teeth Become Discolored?

Most people think tooth discoloration and staining is strictly caused by things like drinking coffee and smoking. But teeth can become discolored for several reasons.

External factors

Foods, beverages, and smoking can stain your teeth. This is called extrinsic staining. Common culprits include coffee, tea, red wine, foods with dyes, tobacco, and dark-colored fruits. These stains affect the outside surface of your teeth.

Internal factors

Sometimes stains and discoloration occur from within the tooth. This is called intrinsic staining. Medication use, infection, tooth trauma, aging, and certain illnesses can cause intrinsic discoloration of the teeth. You may need professional bleaching to tackle deep stains that occur from within the tooth.

Who Can Benefit from Zoom!® Teeth Whitening?

Most healthy adults

Zoom!® teeth whitening is appropriate for most adults with good oral health. It’s one of the best teeth whitening options in Beverly Hills. If you have gum disease, cavities, or other dental issues, teeth whitening may not be appropriate. Women who are pregnant or breastfeeding also should not undergo Zoom!® teeth whitening.

Busy patients

One of the main advantages of the Zoom!® system is how quickly it helps you achieve impressive results. In as little as a single one-hour session, you can dramatically improve your smile, lightening your teeth by several shades. Other teeth whitening systems, such as at-home trays, require more of a time investment. It’s why the Zoom!® system is one of our most popular Beverly Hills teeth whitening options.

How to Maintain Your Results After Teeth Whitening

Whether you have Zoom!® teeth whitening in our Beverly Hills office or use at-home bleaching trays, you can help maintain your results by:

  • Brushing and flossing regularly.
  • Avoiding abrasive toothpaste.
  • Seeing your dentist regularly.
  • Avoiding foods and beverages that stain the teeth, including coffee, tea, wine, and dark-colored fruits and berries.

Frequently Asked Questions

Which teeth whitening method is the best?

Laser teeth whitening typically provides the most dramatic results, but it may not be the best option for you. It all depends on your level of sensitivity and how well your teeth respond to the treatment.

Bleaching trays using a hydrogen peroxide-based gel also work very well for many patients. Dr. Goodman will perform an exam during your consultation and discuss your history with you to determine if laser teeth whitening in Beverly Hills is right for you.

Does teeth whitening cause tooth sensitivity?

It’s normal to experience temporary tooth sensitivity after laser teeth whitening and while using dental trays. This should fade within a few days.

One way to minimize sensitivity is to use a toothpaste formulated for sensitive teeth (e.g., Sensodyne) before your procedure. These toothpastes work either by filling tiny pores in the teeth called tubules or by soothing nerves inside the teeth.

Every person is different—some are more sensitive than others. If you find laser teeth whitening uncomfortable, Dr. Goodman will modify the length of treatment or use a reduced-strength gel. Splitting the teeth whitening treatment into two sessions is another option to help limit sensitivity.

How long do teeth whitening results last?

The longevity of your results will depend on how well you care for your teeth after treatment. Avoiding staining foods and beverages like coffee, wine, and dark berries is the best way to avoid surface stains and discoloration.

If this isn’t realistic, your next best option is to brush your teeth or at least rinse your mouth after eating or drinking these foods. Smoking also causes tooth discoloration, so consider quitting or cutting back.

If you notice that your teeth are starting to become discolored, Dr. Goodman can provide a follow-up treatment to brighten your smile or create customized bleaching trays and a whitening gel to use at home.

Ready to brighten your smile? Contact our office to schedule a consultation with Dr. Goodman for cosmetic teeth whitening in our LA office.

Is Zoom!® teeth whitening safe during pregnancy?

There’s no evidence that teeth whitening is dangerous for pregnant people, but there’s no solid evidence that it’s safe, either.

Whitening chemicals, including hydrogen peroxide, are used during the procedure at higher levels that you would normally be exposed to. To be on the safe side, it’s best to wait to have the procedure until after pregnancy or after you have stopped breastfeeding.

Ready to brighten your smile? Contact our office to schedule a consultation with Dr. Goodman for teeth whitening in Beverly Hills.



Dr. Joseph M. Goodman, DDS Beverly Hills Center for Cosmetic Dentistry Advanced Cosmetic and Implant Dentistry. 2nd Floor at 241 1/2 S. Beverly Drive Beverly Hills, CA 90212